Marketing and Sales Automation for the
CBD Oil Producers and Cannabis Service Industries

Both the newly created Cannabis business and the Cannabidiol Oil (CBD) industry are growing as fast as any gold rush in history. The CBD industry has been projected to grow by 700% from 2016 by 2020 with sales of $2.1 billion. Like any gold rush or boom, many will enter, but few will remain, and fewer will profit as growth levels off. If you’re one of the companies planning to be around for the long haul, read on.

Finding and acquiring business customers, whether they be Retailers, Dispensaries, Wholesalers or Affiliate marketing agents is key to staking a claim to a share of this potential market.

With all the work involved in production, dealing with regulatory changes/developments, acquiring downstream business clients may be a top priority, but there is only so much time in the day.

Managing customer relationships, cultivating leads and conducting coordinated sustained marketing campaigns requires a system that can help guide and measure your efforts. As a business owner, you also need to understand the return from your efforts so that your time and money are spent to their best effect.

Why Small to Medium-Sized CBD Oil and Cannabis Service Businesses need CRM

As a business owner in an explosively growing marketplace, you’ve got a lot of competition. Standing out from the crowd extends to the way you manage your prospects and inquiries. Winning your share of the market requires rapid response and picking the best methods for finding and closing new customers.

Advantages of our software include:

Streamline tasks and improve productivity

Spend less time looking for the information you need about your contacts and interactions. Instead, with all of the data you require right at your fingertips, you can be more productive and convert more leads into sales.

Personalize customer interactions

By being more informed with a constantly updated customer databank, you can deliver service that’s tailored to each customer’s needs. Now, when you’re interacting with customers, it’s with a comprehensive view of their expectations. This knowledge makes it easier to exceed expectations and, as a result, develop customer trust that can last a lifetime.

Engage customers on preferred channels

Forget about cold calling. Using CRM puts you in the driver’s seat by knowing when and how-to best contact potential customers through the channel each individual prefers. Plus, with sufficient information about where each customer is in the buyer’s lifecycle, you can align your communications to meet the present needs of each customer — instead of missing an opportunity to establish a customer-centered relationship.

Transform your marketing potential

CRM gives you the data you need to spot trends early, see engagement opportunities clearly and, best of all, design marketing campaigns that speak to your potential customers in a manner that makes the most sense to them. With customizable reports on your customer data, you’ll never have to make a marketing decision again without the comprehensive and insightful information you need to make it a meaningful one.

Features of LeadMaster CRM for Mid-Sized Businesses

Our CRM for mid-sized businesses includes the following features:

Automate Business Rules and Workflow: A rules-based CRM engine simplifies tasks and does the heavy lifting. For example, with a single click on a checkbox you can send an introductory email, schedule a follow-up call and add notes into the CRM.

Marketing Automation: Nurture customers and prospects, plus score sales inquiries.

Landing Page Integration: Identify website visitors and catalog their behavior.

Website Integration: Gather data from your site through a seamless process.

Online Marketing Spend: Track, measure and improve how your marketing dollars are invested.

Custom Forms: Capture the regulatory and important customer data that you need to identify the best prospects to pursue.

Website Integration: Gather data from your site through a seamless process.

Closed-Loop Practices: Track all your business processes from start to finish.

Lead Management: Follow up on leads to not only get more customers, but also to keep more customers.

Cost Savings: See cost reductions all around as your business gets streamlined.

Get a Free Trial of Our CRM Platform for Small and Medium-Sized Businesses

At LeadMaster, our goal is to provide your team with the tools to deliver an all-star customer experience, whether that’s by tracking and nurturing leads or assisting and caring for existing clients. With our web-based lead tracking software for small and medium businesses, you can do more without paying more.

Business Lead Tracking System Free Trial

Try a 30-day free trial of our CRM platform for small and medium-sized businesses — no payment information required — to see what our cloud-based and customizable software can bring to your company. If you have questions, feel free to contact our CBD expert  at 1-800-699-4164 ext 733..