Andy Brownell, Author at LeadMaster CRM

5 Ways to Segment Leads to Optimize Your Marketing Strategy

Lead segmentation is imperative for marketing teams to increase the number of personalized buyer’s...

Your company’s sales pipeline plays a critical role in whether your business succeeds. That...

Posted by Andy Brownell | Aug 23, 2018 | Lead Nurturing |

Nurturing business-to-business sales leads can increase sales by 50%, according to Forrester. In...

What is the General Data Protection Regulation (GDPR)? The GDPR is a regulation from the Council...

Posted by Andy Brownell | Aug 23, 2018 | CRM |

Did you know that despite market success, CRM initiatives suffer from failure rates of nearly 63...